Product photography is much more than just a photo on a white background. Each item deserves a specific style of presentation, depending on its shape, material, target audience, and the sales platform. At Packshot Studio, we know that a great packshot doesn’t just show your product — it sells it.
So… Which type of packshot is right for you? Here’s your complete guide 👇
🎯 Why Choosing the Right Type of Packshot Matters
A professional photo has a direct impact on purchasing decisions. E-commerce studies show that high-quality visuals can increase conversion rates by 30% to 70%. But to be effective, the image must match customer expectations and align with your brand identity.
📸 Different Types of Packshots (and When to Use Them)
1. Classic White Background Packshot
✅ Best for: Amazon, Cdiscount, Shopify, product listings
🎯 Benefits: clean, neutral, meets marketplace standards
🔍 Example: a well-cut product on a pure white background, distraction-free
2. Bottle / Transparent Product Packshot
✅ Best for: bottles, cosmetics, glass containers
🎯 Benefits: advanced control of reflections and transparency for a premium look
📍 Our specialty at Packshot Studio!
3. 360° / Interactive Packshot
✅ Best for: technical items, shoes, complex-shaped products
🎯 Benefits: immersive experience through interactive views
💡 SEO Tip: 360° views increase time spent on page
4. Ghost / Invisible Packshot
✅ Best for: clothing, textiles
🎯 Benefits: floating effect that showcases the shape and fit without a visible mannequin
5. Luxury / Creative Packshot
✅ Best for: jewelry, perfumes, premium items
🎯 Benefits: emotional imagery that enhances perceived value
✨ Emphasis on lighting, shadows, and minimalist or artistic setups
🛍️ Which Packshot Type Should You Choose Based on Your Industry?
| Industry | Recommended Type |
|---|---|
| Fashion | Ghost + Mannequin |
| Cosmetics | Bottle packshot or white background |
| Food & Beverage | White background or creative packshot |
| Accessories | 360° Packshot |
| Luxury Goods | Creative or high-end lighting |
| Technical Products | 360° + neutral background |
🧪 Raw iphone photo vs Retouched pro photo Examples: The Power of a Good Packshot
- Raw iphone photo vs professional photo
- Visibility improvements
- Impact of professional lighting and retouching
💡 Packshot Studio Is Here to Help
With over 15 years of experience, Packshot Studio helps you choose the right visual style to sell more and better. Our studio near Nantes is fully equipped with the latest technology to meet all e-commerce image standards.
🎯 Ready to elevate your product images?
👉 Request a free quote here or send us your product for a test shoot.
❓FAQ
How much does a packshot cost?
Prices vary based on product type and number of photos. Contact us for a personalized quote.
Do you offer retouching?
Yes, every image delivered is optimized (lighting, contrast, background removal…).
How fast is delivery?
Most projects are completed within 3–5 business days.